Meet Bill Bradford, acting President of Electronic Components Industry Association (ECIA). ECIA’s mission is to promote and improve the business environment for the authorized sale of electronic components. Listen to WE Founder Jackie Mattox ’s interview with Bill, who details the keys to developing our future leadership pipeline, why mentorship is essential for your professional growth (no matter where you are in your career), and how to keep industry messaging fresh and engaging using social media and dynamic content. WE sends a big thanks to Bill Bradford for his service to the industry through his leadership of ECIA.