Case studies in B2B are generally terribly underused, or their content is just so sterile that it has a negligible impact on target customers.
Kevin Anderson has arguably perfected the art of turning regular case studies into customer success stories which connect with people at a deep and emotional level.
Unless you’re super confident that your website and social media is packed with killer case studies already, you need to watch this week’s show, because it will be truly enlightening for how they should be produced.
The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.
Presented by James Rostance, live from Southampton, UK.
Search ‘The 414’ on YouTube to watch the video version of the show.
