Simply producing a product or service which is incrementally better all the time, is actually a race to the bottom.
So enter, the practice of Category Design...
Elliot Harrison will be explaining in detail why Category Design allows you to knock out your competition through avoiding one-on-one technical comparisons, because you are the king of your own unique category.
Apple are masters of this approach, and Elliot will share everything for you to evaluate leveraging this incredibly powerful marketing technique for your company.
The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.
Presented by James Rostance, live from Southampton, UK.
Search ‘The 414’ on YouTube to watch the video version of the show.
