We discuss the partially controversial topic of Cold Approach Direct Outreach. But specifically, we’ll be looking into the positive sides to it and what it stands to offer if it’s done correctly.
Larry Kotch who is an expert in automated outreach, bots, cold email to generate B2B leads, but interestingly… without annoying people.
Larry’s entirely focused on doing things properly with cold approach direct outreach, which is also why he’s apparently cracked the code of doing this successfully on LinkedIn. Watching with an open mind is highly recommended because this could end up giving you quite an edge.
The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.
Presented by James Rostance, live from Southampton, UK.
Search ‘The 414’ on Youtube to watch the video version of the show.
