This week on THE 414, we talk about embarking on a new approach for selling B2B.
It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through story telling.
Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it.
Paul is an expert at crafting stories around a company or brand to get the attention of target customers, which leads them down a journey of caring about what you do and and how you do it.
The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.
Presented by James Rostance, live from Southampton, UK.
Search ‘The 414’ on Youtube to watch the video version of the show.
