This week on THE 414 LIVE we’ll be discussing what Always On marketing activity actually means, why you would want to do it, and what you stand to gain.
I’ll be speaking with Yvonne Deegan who is an expert in conceptualising and implementing Always on Marketing as part of ABM strategy to connect with the full range of decision makers involved with a company’s purchasing decision.
Yvonne will cover in detail how this kind of approach stands to give you a tremendous advantage over your competitors, as well as how you can then stack the odds in your favour because little, if anything is left to chance.
The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.
Presented by James Rostance, live from Southampton, UK.
Search ‘The 414’ on Youtube to watch the video version of the show.
