Description

When things don't turn out as planned, a well-told setback story can give donors another reason to support you. 

Here are some of the stories you can tell around a setback:

• Explain the process of change your beneficiaries go through.
• Focus on one aspect of the change process and help supporters understand why it's such a hurdle.
• Share a story about the setting that causes difficulties in the change process.
• Feature something in your work that deals specifically with one of those hurdles.

When you tell stories like this, you show that you're the expert. You're giving donors one more reason to trust you to tackle this problem.

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Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!