In this GYDA Talks, Robert interviews Anton Shulke of SEMrush. A mathematician by education, Anton is now head of influencer marketing at SEMrush and the brains behind all of their informative webinars.
Robert and Anton discuss:
- Background, Anton’s history
- Webinars – live or recorded
- Experts as ambassadors
- Core audience growth as the KPI
- How to create awareness
- 35% attendance the stadrad metric; half that for paid traffic
- It is a long game
- How to differentiate your webinar
- Quieter over COVID but now it is business as usual
- The most popular topics: SEO audience, local SEO and experts
- How does influence marketing differ from traditional marketing?
- Growing one’s experts
- The influence of Covid
- Get/Create your own influencer inhouse ASAP
To watch the rest of the video visit www.GYDAmemberhub.com
