In this episode of GYDA Talks, Robert talks to Robin Waite. Robin ran his own agency for 12 years before deciding to take a break and re-evaluate. He is now a twice published author and runs Fearless Business, coaching SME’s to grow their businesses by adapting their strategy of selling time for money to being results orientated.
Robert and Robin discuss:
- Growing an agency and closing it down
- The Ah-Ha moment – what made the change
- Marketing agencies – streamlining the process with the client
- Coaching clients – transforming businesses
- Robin’s Book – Take your Shot
- Silver Bullet promises
- Micro commitment – making the sale
- Making it easier for clients to buy from you
- The internet makes business 10x harder
- Understanding the customer
- The best advertising book in the world
- What works today won’t work tomorrow
- Challenges facing agencies today
- Niche and finding clients
- What’s next for Fearless Business
- Robins top tips
