In this New Business discussion, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers.
Ben and Robert share insight into:
- How to get more clients
- Why agencies struggle with getting new clients
- Culture, attention and focus
- Silver Bullet approaches don’t work
- Referrals, Farming, Hunting
- Examples of what works – closing the gap
- The future of business development
- Taking ownership of business development
- Executing the right things at the right time
- Keeping the tap running on your sales pipeline
- Getting your positioning piece nailed
This is a bitesize version of the interview. To watch the full video visit www.GYDAmemberhub.com
