Description

Our June Expert of the Month is Paul Stephen of Sagittarius. With over 20 years in marketing, Paul is one of the UK’s leading experts on digital marketing. He oversees the agency and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in the travel and tourism sectors.

Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.

Robert and Paul discuss:

• Who are Sagittarius?
• Paul’s Story
• From being a lifestyle business to a big agency
• Meeting other peers
• Marketing and sales
• Retainers and a slow client lifecycle
• Niche
• Strangers, Friends and Lovers
• What’s happening in Sagittarius during the COVID-19 crisis?
• What will the successful agencies be doing differently from the rest in the future?
• What’s next for Sagittarius?
• Paul’s advice for other agency owners

To listen to the rest of the podcast visit www.GYDAmemberhub.com