Description

In this GYDA Talks, Robert talks to Simon Jacobson of Microsoft. Simon is the UK Business lead at Microsoft and has had a diverse career working in agencies, consultancies and platforms which has given him an amazing insight into the world of search.

In the interview Robert and Simon discuss the state of play with agencies right now, during the COVID crisis, plus much more!

Robert and Simon discuss:

• The early agency response to Covid-19
• What are the good agencies doing?
• Furloughing
• The future of the economy and the advertising market
• What’s holding agencies back?
• How to get close to Microsoft Advertising
• Smaller is better
• Agencies becoming more commercial in their contracting with advertisers
• There are opportunities in the right places
• Simon’s advice for agency leaders

This is a bitesize version of the full hour-long interview. To watch the rest visit GYDA Member Hub.