This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency.
Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge.
Here's a breakdown of their journey:
- Version 1.0: Webbox transitioned from serving all sectors to focusing on sport, health, and leisure organisations. This decision was driven by the team's enjoyment of these sectors, their existing client base, and revenue streams.
- Key Learnings: Will emphasises the importance of speaking to other agency founders who have gone through similar repositioning. This helped him realise potential pitfalls and the fact that it's a "marathon, not a sprint." He also highlights the difficulty of selecting specific sectors and the need to commit to a niche.
- Execution and Future: While version 1.0 was a step in the right direction, he scores the execution a 6 out of 10. He acknowledges that they could have narrowed their focus further and gotten to market quicker. Version 2.0 will involve targeting specific sub-sectors within sport, health, and leisure, even though their website will still lead with the broader categories.
