In this episode Kenneth and Sean are joined by David Greenspan, founder of Mindshare 101. David shares the importance of having consistent and meaningful contact with the people you do know to create mindshare.
4:28 - Using conversations with your audience to understand their wins, frustrations, and struggles so that you can truly help them.
6:10 - Mindshare 101 is not about creating sheeple
8:20 - Understand how to achieve goals
10:03 - Finding the right message
12:20 - Connecting with your contact list
13:53 - Different ways to communicate with people
14:48 - Focus on your contact list instead of cold calls
15:38 - Direct mail isn't dead
18:18 - You should be active on social media every day
Quotes:
"Put yourself at the right place and right time to give yourself a fighting chance to reach your audience."
"What are you doing on a regular basis to build mindshare with your database, so that when real estate or mortgage come up, the will think of you."
"If you can create a meaningful connection with one person each day, that is 365 quality prospects per year. "
"You stand in a group of 15 people and tell them what you do, but you can be on social media and reach thousands."
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Mindshare 101 - https://mindshare101.com/
Loan Officer Events - loanofficerevents.com
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
David Greenspan - https://www.facebook.com/mindshare101/
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