In this episode Kellen and Sean are joined by Caton Del Rosario who is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. Caton discusses how it is time for MLOs to cut out the excuses and start getting serious about using video.
[00:02:25] - Introduction of the episode
[00:02:42] - Caton’s background
[00:05:18] - What do you do in your role that supports the operation?
[00:08:00] - What do you tell loan officers right now to move the needle to get more loans a month?
[00:17:02] - What are you doing to attract more business?
Quotes from the episode:
“Do what you’re best at. Don’t get on video just because you think it is important.” [00:09:06]
“My crappy video is better than your non-existent video. Just do something. It doesn’t matter what it it. Whatever you are doing is better than not doing anything at all.” [00:10:35]
“Video content especially long form not even short form is gonna become more important, if you’re able to provide information on those platforms at scale and make it fun, entertaining and accessible, that’s really what is going to move the needle.” [00:17:55]
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Whiteboard CRM - https://whiteboardcrm.com
American Mortgage Network - https://amnetmtg.com
Extreme Ownership - https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1760558206/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1581000502&sr=1-1
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Caton Del Rosario - https://www.instagram.com/catondelrosario/
https://www.facebook.com/catonhomeloans/
