Andrew Pawlak is the CEO of Leadpops Inc and author of the book, The Mortgage Marketing Manifesto.
As an entrepreneur with over 12 years of sales and digital marketing experience, Andrew has been a pioneer in conversion optimization for mortgage and real estate marketing since starting in the industry in 2004. He has co-founded 2 successful internet startups in the mortgage and real estate space, including leadPops, Inc., where he’s the CEO. Andrew has consulted thousands of independent loan officers, real estate agents, and insurance agents, as well as c-level executives at publicly traded companies in the mortgage and real estate industries.
Technology Andrew has developed has generated over $250,000,000 in sales commissions for clients nationwide. Today, he and his team offer training, consulting, and lead generation technology to loan officers, Realtors, and insurance agents all over the country, with over $2M in leads running through their systems each month.
In this episode Kenneth and Sean are joined by Andrew Pawlak and they discuss taking back your leads.
[00:07:49] - Arming Loan Officers to take back their leads
[00:16:18] - Advice for Loan Officers
[00:23:30] - Staying in front of your past clients
[00:26:24] - Results in advance
Quotes from the episode:
“Any traffic source that you have, you’ve got to plug a lead conversion element into it otherwise you’re just getting all these click and they’re just kind of dropping out the bottom.” [00:11:00]
“You’ve got to have a lead capture website otherwise doing marketing, going out and spending money on ads and Facebook and doing emails and doing all this other stuff doesn’t really make a whole lot of sense if you haven’t optimized to convert leads first.” [00:18:46]
“Make more referrals, be the refer-er and you’re going to start seeing more of those coming back in your direction.” [00:22:08]
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Andrew Pawlak - https://andrewpawlak.com
LeadPops - https://leadpops.com
The Mortgage Marketing Manifesto - https://www.amazon.com/Mortgage-Marketing-Manifesto-Unlocking-Generation/dp/1537419978
Loan Officer Events - loanofficerevents.com
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Andrew Pawlak - https://www.linkedin.com/in/andrewpawlak/
