For years, we've been creating more and more content, treating content as if it is king. And it could be considered as such, given that by conservative estimates, the big four - Google, Amazon, Microsoft, and Facebook - store at least 1,200 petabytes between them. That is 1.2 million terabytes (one terabyte is 1,000 gigabytes). But quantity doesn't matter if it is bad content, nor does lots of content mean good digital content marketing practices with proven results. This month I explore policies and practices that support digital content marketing. Join me for an exploration of the topic, starting with the type of policies needed to support your content marketing efforts, and then turning to three amazing upcoming quests which will deep dive into sound practices to round out those policies.
