Episode 41
In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses.
Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally.
[00:01 - 07:11] Creating the Freedom to Reach your Dreams
- We introduce our guest Kevin Sanderson
- Kevin talks about his career background and journey
- Kevin talks about the diversifying revenue and expanding to the international market
[12:45 - 24:19] Selling Internationally on Amazon
- Kevin shares the story when he began to start selling internationally
- Understanding amazon and figuring out the hoops to expand to other market places
- Kevin talks about the challenges in selling internationally
- Conquering the fear of facing something different
- Understanding the sales and income tax in each state
- Recommendation for international expansion to start
- Go to Canada first, because it operates similarly to the US
- Start simple and add more complexity later as time goes on
[24:20 - 36:19] Expanding to Canadian Market
- Kevin shares about the process and application in Canada
- Kevin talks about the benefit of expanding your market to Canada
- More Flexibility
- 15% more sales just by offering it there
- Inventory tracking
- Start with smaller amounts of inventory
- Kevin talks about Listing reviews at the start
- Amazon pull all the reviews together with the same Ascent in UPC
- Kevin talks about how the currency exchanges work
- Repatriate your money with E-commerce global payments (Payoneer)
- Keep more things in local currency
[36:20 - 47:15] Diversifying risks
- Kevin talks about the risk and consequences of selling internationally
- Kevin shares the story and the aftermath of some mistakes he made
- The risk is pretty low, as long as you stay in terms of the service
- Kevin talks about the Seller Central Portal and the Software tools
- Lightning Round segment with Kevin
- Favorite book
- Hobbies - Workaholism
- Successful e-commerce entrepreneurs vs people who give up - Mindset
- How to Connect with Kevin - links below
Resources Mentioned:
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Connect with Kevin on Facebook, Twitter, and Instagram . or visit his website at https://maximizingecommerce.com/manto download a free checklist to learn more about international selling.
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