Have you been struggling to stand out? Have you wondered why some people and companies are so competitive and always on top? Are you wondering how you may excel in what you do? If you said yes to one of these questions, this episode is for you. In this episode, Dr. AZ talked about the importance of serving based on your uniqueness, your competitive advantage. He emphasized that as an underdog, you cannot afford to be like everybody else. You must differentiate yourself from the crowd. When you do that you remain relevant wherever you go and wherever you serve. He encourages you, if you have not yet, to pick your unique lane. It is not crowded and allows you to excel. As far as you are serving the world, your clients, customers based on your unique path, you flourish and tap into your unlimited potential. In this episode, he pointed out how successful people and companies carved their own unique brand to remain competitive even in bad times. He also shared 3 potential areas where you could find your uniqueness. He also shared his own experience of how he has been attempting to serve based on his uniqueness. If you haven't yet, subscribe to this podcast, share it with the people that you care about, continue to engage with Dr. AZ on social media as he further shares daily inspirational posts on this the same theme. Go to www.assegid.com to follow him on social media. Stay tuned for the next episode.