Should you launch your toy on Kickstarter? That’s the question that we’re going to explore today.
TCA alumni Michael Harring, launched Wayward Ghouls and his line of Squeaks toys on Kickstarter as what he says is “just a test.” With the goal of $49,000, Michael’s almost at 50% with a $19,000 pledge but he shared in our interview that for some reason, pledges have stalled.
In this week’s episode, you’ll hear a real coaching call between Michael and myself, where we dig into what’s actually working, what might be holding things back, and how to make progress when your audience is small and your campaign starts to stall. I’ll share why embracing “done is better than perfect” can move your launch forward, how even a tiny list can lead to big results, and how to tweak your offer without losing your creative vision. Plus, you’ll get tips for building long-term IP loyalty, even on a budget.
If you're planning to launch your toy on Kickstarter or wondering if you should, this is the episode you’ll want to hear before you hit publish.
Learn more at www.toycreatorsacademy.com
Listen for these Important Moments!
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