How do major life transitions impact your business?
In this episode of The Level Up Podcast, Summer Jones of Summer Films shares how becoming a mother forced her to rethink her wedding filmmaking business—leading to strategic rebranding, price increases, and a transition into the luxury market.
From taking a planner’s advice to overhaul her website to leveraging networking and mentorship to scale quickly, Summer’s story is proof that business evolution is essential for long-term success.
If you're a wedding photographer or videographer looking to refine your brand, book high-end weddings, and take control of your work-life balance, this episode offers real strategies for growth.
In this episode, we cover:
✔️ How becoming a mother reshaped Summer’s business strategy
✔️ Why branding & website updates led to more luxury bookings
✔️ How to increase prices strategically to reflect your value
✔️ Why networking with the right planners leads to higher-end clients
✔️ The mindset shift needed to scale into the luxury wedding market
✔️ How mentorship and investing in education fast-track business growth
💬 Have you gone through a big life transition that changed your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!
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Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.
Timestamps:
00:00 – 05:00 | Introduction
05:01 – 15:00 | Summer Films’ Journey & Business Evolution
15:01 – 25:00 | The Importance of Rebranding & Pricing Adjustments
25:01 – 35:00 | Networking & Booking High-End Clients
35:01 – 38:00 | Final Thoughts
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The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
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🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
