I'm joined once again by Blake Lawrence, co-founder and CEO of Opendorse to chat about NIL and the opportunities available for student athletes as social media influencers. We chatted about how brands activated around this year's virtual NFL Draft. How much were student athletes entering the draft really able to earn from social media partnerships? Turns out it was even more than Opendorse expected!
Listen in as Blake and I chat about the NFL Draft, social media monetization for student athletes, the latest developments in NIL legislation and whether any of those coaches with the cool digs at home upped their own earning potential during the draft (we're looking at you, Kliff Kingsbury).
You can follow Opendorse on Facebook, Twitter, Instagram and LinkedIn.
You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur.
You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
