What can sports marketing and branding teach us about marketing ourselves? Since it's Valentine's Day later this week, I asked my friend Tracie Hitz to join me to discuss her background as a sports marketer and how she's taken those skills and started applying them to other aspects of her life, including dating. Having spent time in a Big Ten athletic department, within a sports marketing agency and at the NCAA marketing women's basketball, Tracie has a breadth of experience in sports marketing and branding.
Today, Tracie is a branding strategist who uses storytelling to help people achieve anything they want in life. Whether it's in sports, entertainment or even dating, she believes the core structure is the same: Set Your Goal. Tell Your Story. Achieve Your Dream.
Join us today for a fun chat about what sports marketing can teach you about marketing yourself - in dating and in life.
Tracie is the author of Ms. Calculated: A Dating Plan So Easy A Teenager Can Do It.
Check out Tracie's business, Hitz and Branding, and follow her on Twitter @hitzandmrs.
You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur.
You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
