Toyota is one of the best brands in the world. Matt Ozawa is one of the best marketers at Toyota and he’s our guest on the podcast this week. Matt is the Engagement Marketing Manager at Toyota Motor North America so he is responsible for Toyota’s involvement in bass fishing, the Stagecoach music festival and the Dew Tour among others.
There are always lessons to be learned from the best of the best and this podcast is loaded with nuggets from Matt that can be applied to our own marketing, whether we are marketing a product or our own personal brand.
We break down what experiential marketing really means, what brands look for in athlete partners, how brand culture affects their relationships with the personalities and properties with whom they partner.
Listen to this conversation with an open heart to learn from someone who is among the best at what they do. Think about how you can take the concepts we discuss and put them into play in your business. Try to distill this information into concepts you can develop for your own partners. This is a great opportunity to grow and learn from the best.
