Keith Daffron is President of Vexus which burst onto the bass fishing scene in 2018 with an incredible bass boat and some of the best branding we've ever witnessed. Keith has been around the fishing business his entire life, he now the space as well as anyone in the fishing industry.
On today's episode of the Fishing Business Podcast, Keith talks about brand building for big companies and for personal branding, the importance of storytelling in marketing and sponsorship, and the young anglers who are doing it right.
Daffron also offers some solid advice for those trying to get their start in the fishing business and what habits have served him well.
