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In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth.​

​Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.​

We unpack how alignment turns strategy into scale, tracking Jim’s path from hands-on sales to five exits, and Totalmobile's transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose.

You’ll hear:​

• How to create a “customer vortex” that pulls in the next buyer​
• Why Predictability x Repeatability = Scalability​
• How to hire for coachability, not just experience​
• Why culture powers the engine
• And why simplicity matters

The conversation lands with three crisp takeaways: 

1. Define your differentiators and say no to everything else
2. Assemble the right people and make them a real team
3. Build operating rhythms that make growth forecastable

​If you’re scaling a B2B tech company or sharpening your GTM focus, this one’s a field guide to clarity and growth.

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