Are you hunting or nurturing your prospects?
As we move through our sales cycle, the nurturing or "courting" process takes on a whole new meaning IF you have long-term client goal attainment in mind.
This is a mindset shift for so many reps, I mean the entire core of sales is CLOSE, CLOSE, CLOSE... However, I urge you to think a little differently and maybe even GIVE, GIVE, GIVE without expectation... You might be pleasantly surprised!
