Social media expert Christine Blasdale shares her journey from America Online columnist to podcaster and business coach, revealing strategies for authentic branding and content creation. Her 25+ years of experience offers invaluable insights into building expert authority and connecting with audiences through the power of video content and personal storytelling.
• Christine's career began at America Online writing for audiences aged 8-80, teaching her to communicate with diverse demographics
• The trifecta of audience desires: health, wealth (freedom and financial security), and love
• TikTok described as "the wild, wild West" of social media, offering immediate news and creative opportunities
• Video content is essential for social media success across all platforms
• The "win-win-win" strategy ensures audience, business, and creator all benefit
• Overcoming imposter syndrome is crucial for entrepreneurs to share their expertise
• Website tips include adding welcome videos to create personal connection
• Repurpose content across platforms and recycle successful past content
• Focus on being authentic rather than perfect in your content
• Support small businesses and use purchasing power intentionally
Book a complimentary strategy session at expertauthoritycoach.com or take the expert authority quiz at expertauthorityquiz.com to evaluate your expert authority status.
Keep Shining- Shanna Star
