Description

Steve Pinkerton, owner and founder of Vitality Fitness in Concord, North Carolina describes the journey of his elite CrossFit enterprise from humble beginnings in the home garage to building a 50,000 square-foot complex for his gym and its members. Steve takes us from his experiences as a multi-sport athlete in college to his introduction to CrossFit during his career as an Artillery Officer in the U.S. Marine Corps. 

We discuss:

• the transition from a military career to small business ownership
• starting small and growing the business organically
• on-boarding new members and developing a CrossFit community
• the trials and tribulations of building Vitality's own facility
• creating new brands and additional revenue streams
• personal habits that have lead him to success
• advice for new gym owners
• and much more...

A 10-year small business journey, packed into a 90-minute interview. Enjoy! 

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