Many people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how it’s used. If you check way back to Episode 4, you’ll learn the when and why to do a press release and the things to consider.
In this podcast I want to dive deeper on the “how” of writing an effective press release.
You should remember that a press release should be designed as a resource for media and is part of a larger multi-channel strategy. A solid press release will be able to relay your important news, keep you visible and even support sales.
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