Your prospects want to choose services from a coach who understands them and has extensive knowledge in the area in which they need help. So if you are succinct in who you serve and what you do for them, you will both find success.
When you pick something to specialize in, your target audience will seek you out because you are addressing what is important to them. Your message will resonate far more than with someone who claims to serve everyone.
In this episode, Mark and Jaimie helped Alana and Deborah decide how to choose when feeling inclined to pursue multiple niches or areas of expertise.
Listen to discover:
Recorded 8/19/20.
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CONNECT WITH US:
Jaimie Skultety:
https://www.linkedin.com/in/jaimieskultety
Mark Kanty:
https://www.linkedin.com/in/mark-kanty
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OUR SITES:
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Release Dynamics
Join our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map
