Many so-called strategies are in fact goals. “We want to be the number one in our industry” is one of those. It does not tell you what you are going to do; all it does is tell you what you hope the outcome will be. But you’ll still need a strategy to achieve it.
In this episode of "Q&A on Breakthrough Leadership" Lou Quinto and Craig P. Anderson discuss the difference between your business' goals and strategies. They also discuss the importance of sharing your business' "why" with employees and team members; and how creating a culture that embraces "change" can propel your business.
