View Episode 46 Show Notes on our website here.
To grow your fundraising, focus on these 7 steps.
1. Ask Donors Only Once a Year (1:22)
- This is how major donors organize their giving
- Match your ask to their timetable
- Don’t nickel and dime your major donors by asking them for a big donation and later asking them for smaller donations or sponsorships.
2. Treat Donors Like Partners (5:05)
3. Add a Few New Partner Donors Each Year (12:00)
- You don’t need hundreds of new donors. A few can go a long way
- Focus on warm leads
- Referrals - ask your donors for only one referral
- Script to use: "Is there one person, who is like you, that I should talk to about supporting our work?"
- Referrals have some of the highest close and retention rates for new donors
4. Have a Big Vision (17:49)
- Why is this important?
- If you are trying to figure out your Big Vision
5. Make a Compelling Pitch (23:06)
6. Execute on the Big Vision (30:17)
- Execution is just as important as a big vision
- Build trust with execution - show you are doing what you say
- Books on building systems for execution
7. Staff with Fundraising Specialist (33:04)
- Connector - the person who reaches out to prospects and works on securing a first meeting.
- Closer - the person who meets with donors and makes the ask
- Cultivator - the person who manages the donor relationship throughout the year, ensuring they are getting a 5-star experience from the nonprofit.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/7-steps-of-fundraising
To see all the show notes visit: https://www.7figurefundraising.com/podcast/
To learn more about fundraising and our training visit: 7FigureFundraising.com
