Today I'm talking about something that I haven't talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I have had a few companies reach out to me for advice on this subject, and was recently asked what my first steps to start building a big presence would be. The ten tips I'm talking about today are great not only for social media newbies, but also for folks who maybe need to take a step back and make sure they haven’t missed these important steps.
Key Highlights
[02:51] 10 Steps Approach Improve Your Social Media Growth
[03:13] Creating Social Media Strategy Based On Your Business Objectives
[04:06] Determine Your Target Audience
[05:36] Determine Your Primary Content
[08:34] Leveraging Hashtags
[11:00] Prepare An Editorial Calendar
[11:59] Create A Branded Voice And Image
[13:03] Prepare A Week's Worth Of Content
[13:33] Start to Engage!
[15:27] Curate Content From Your Targeted Users
[16:20] Create Social Media Workflow
[16:55] Do a sprint
[17:42] Do PDCA
[18:07] Tweet Your Content
[19:00] Summary
Notable Quotes
- Not everybody uses social media equally.
- So you really need to understand the unique demographics of these platforms. And you need to be able to understand which are the platforms where your target audiences. So as part of the social media strategy, you need to have a channel strategy and has to be determined by who your target audience is.
- But needless to say, you need to understand where your target audience is. And well why they use social media in the first place. Because if you can't answer that, no matter what you do, no matter what engagement you create, it could just go for waste, if it's the wrong target market.
- It's gonna come down to your company, your products and services and the way that you think you can cut through the noise. And actually be heard, be seen, be engaged with.
- Start to engage with other targeted users on the selected social networks through a combination of following follow back sharing their content and or commenting on their posts.
- Obviously, you have this power of introductions, if you connect with them, and they can connect you with the decision maker. You can ask them for an introduction, but if they're not going to respond to your introduction request it really makes no difference.
- There's a lot of different social media content out there, I try to find good content, from my followers first, from those that support me first.
- Look at the data that you've been measuring to make sure whether or not you hit your objectives. And understand ascertain what effects your social media have on your business.
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