Description

085 - We're on to the fourth business pillar this week, and it's one that makes joyful fireworks explode in the nerd-center of my brain: PRICING! 

Yep, this week I channel my inner CPA to help you sort through the numbers. Because if you want to be in business, you need to ensure that you're actually making a profit. There are pricing traps waiting to swallow up unsuspecting new photographers—and I don't want you to fall victim.   

What To Listen For: 

• The single most important number to figure out
• How to handle the digital file pricing conundrum
• Suggested markups for wall art, albums and more
• Nicole's favorite of the three common pricing strategies…
• ...and why a "floppy" print never leaves her studio
• The universal answer to the What should my prices be? question (!!)

You might want to listen to this episode twice. And for some extra guidance, you'll definitely want to sign up for my free 45-minute pricing masterclass! Download this FREE Pricing Checklist, too!

Resources From This Episode: 

• FREE Pricing Checklist
• Free 45-minute Pricing Masterclass
• Episode 79: Business Pillar #1 - Legal & Admin
• Episode 81: Business Pillar #2 - Branding
• Episode 83: Business Pillar #3 - Website
• Hair of the Dog Academy 
• Hair of the Dog Facebook group
• Hair of the Dog Elevate coaching program

Join Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business Potential
November 11th, 12th, 13th at 2 PM EST Daily

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.