225 - In this episode, Nicole Begley shares her insights on what she would do if she were starting her photography business from scratch in 2024. We start with the importance of finding your niche, specifically identifying what you love about that niche and your products.
Then, the second (often overlooked) step is dialing in your messaging and creating a compelling website, which are crucial steps for attracting your target clients.
Of course, we also touch on utilizing SEO and blogging to improve your online visibility.
Building a community, growing an email list, and getting people in front of your lens all create major marketing momentum.
Last but not least, we can't forget what Nicole believes is the most impactful: connecting with local businesses and charities, which often lead to valuable partnerships.
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