AI can imitate your voice, your words, even your face, but it can’t steal your story.
What happens when companies hand their storytelling to machines that don’t understand who they are?
As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand.
Listen For
3:15 How are story, narrative, and voice different?
7:00 What is brand drift and how does AI cause it?
10:04 Why do people distrust AI-generated content?
11:33 How does story protect brand identity?
14:54 How can you fight disinformation about your brand?
15:25 Answer to Last Episode’s Question from Guest Jessica Hope
Guest: Nick Usborne
Website | Email | LinkedIn | Instagram | Link to Nick’s Courses
Stories and Strategies Website
Curzon Public Relations Website
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