Trust used to flow upward. To experts, institutions, and authority.
Then it shifted to “people like me.”
Now even that circle is tightening.
The 2026 Edelman Trust Barometer reveals a growing insularity: smaller tribes, hardened perspectives, and a widening mass-class divide driven by whether people believe the system works for them.
Persuasion is shifting to trust brokerage, and what communicators, leaders, and businesses can do when trust itself has become the battleground.
Listen For
3:10 Skip the opening story and go right to the interview with Tim Weber
3:47 What does it mean that we’ve moved from echo chambers to “turtle shells”
7:21 Is polarization economic, cultural, technological—or all three?
12:35 How can companies blunt fear and become true trust brokers?
20:13 Will AI reinforce our biases and deepen our personal echo chambers?
Guest: Tim Weber, Managing Director & EMEA Head of Editorial, Edelman
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