In this episode, Adam Torres interviews Bob Nienaber, CEO, Executive Benefits Specialist, and Best-Selling Author at BenefitRFP. Bob explains how executive benefits evolved from a “wild west” marketplace into a strategic lever when companies apply 409A rules correctly and use technology to model costs, funding options, and outcomes. He shares how modern diagnostics and proprietary tools can help organizations design plans that improve retention, reduce unnecessary cash flow strain, and give executives clearer long-term planning visibility—especially as AI expands forecasting and financial modeling capabilities.
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