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Description

 Hear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years. 

To celebrate TREW Marketing's 15-year "TREWversary," TREW Co-Founder Rebecca Geier, along with early employees Lee Chapman and Morgan Norris, joined me for a look-back episode. Expect to hear many stories on this episode, including:

• Where TREW Marketing got its name
• The most dramatic changes in marketing over the past 15 years
• Critical business decisions that shaped the agency
• The most unique technologies we learned about through client engagements

Learn more about TREW Marketing here.

Resources

• Smart Marketing for Engineers: An Inbound Marketing Guide to Reach Technical Audiences, by Rebecca Geier
• Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content, by Wendy Covey
• 2023 State of Marketing to Engineers Research Report
• Traction: Get a Grip on Your Business, by Gino Wickman
• Rebecca Geier on LinkedIn
• Lee Chapman on LinkedIn
• Morgan Norris on LinkedIn

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.