Tie your brand to a current event to boost brand recognition and reinforce corporate values.
Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well.
In this episode, Lance and I debate the benefits and risks of newsjacking, and he shares four questions every marketer should consider before jumping in:
1. Is there a tie between this event and my brand?
2. Did someone get hurt?
3. Is the timing right?
4. Is this funny or offensive?
