Morgan Norris, TREW Senior Brand & Content Strategist is passionate about writing and creating really strong content. The 2021 State of Marketing to Engineers research found that 62% of engineers and technical professionals complete more than half of the buyer's journey online. They are seeking multiple pieces of information along their buyers journey for education, to find solutions, and build trust in potential vendors and suppliers.
The barrier is much higher for technical content than your average B2B pieces. Technical audiences are skeptical and analytical, and do not want to be "marketed" or "sold" on a solution. Education, including deeply technical subject matter, is what they are seeking.
In this episode, Morgan walks through the proven technical writing process that she uses to create content that builds trust and converts.
