How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long sales cycles are shifting more spend towards digital sales and marketing programs. Richard Barnett, CMO of Supplyframe, is a self-professed fan of #models. Specifically, models and processes to help global electronics suppliers address engineering and production life cycles, from design to new product introduction. He has recently introduced the Digital Customer Engagement Maturity Model to the industry, which helps companies evaluate their current state in how they engage with prospects and customers online.
According to Richard, "the electronics industry has been fairly stagnant in its approach to embracing a digital transformation over the last two decades" and the COVID shut-down helped executives to begin opening their eyes to the benefits of digital marketing and sales.
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