Description

 Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for creating AI-assisted technical content. 

Morgan Norris, TREW Brand and Content Strategist, is on top of how AI tools can enhance our technical content writing process (not derail it). She's been researching and piloting various tools and staying abreast of the ever-evolving legal and cultural implications of generative AI.

In this episode we cover:

• Marketing AI news, including a statement and guidance from the U.S. Copywrite Office
• Generative AI tools we are trying out (see full list below)
• Generative AI functionality that benefits us most as technical marketers
• Best practices for prompting AI tools during ideation, research and writing
• How to create a company policy on generative AI

Morgan will host a webinar in May to take a deeper dive into many of these topics. If you have questions or topics you'd like her to cover, drop her a line on LinkedIn. 

Resources

• Past podcast episode: Generative AI for Industrial Content Development - A ChatGPT, Writer and Jasper Showdown
• An Industrial Marketers' Guide to Generative AI
• U.S. Copywrite Office - Generative AI Resource Page
• Writer
• Jasper
• ChatGPT
• Demandwell
• Canva
• GlossAI
• Marketing AI Institute
• Morgan on LinkedIn

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.