In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring opportunities to connect with prospects via online communities
From our research, we know that engineers look to content written by other engineers. For this reason, engineers look to content that has technical depth and a tone that's relatable. When writing content for your website or writing gated content like white papers and ebooks, writers leverage SME knowledge, customer interviews, research, and additional knowledge to create content. If engineers are looking for content off your site, forums or communities are a great resource.
In today's episode, Erik Jansen from Elektor Media shares how to connect with engineers using online communities as a media channel. Elektor is a magazine that also has a strong community forum called Elektor Labs where users can test hardware, tinker with new technologies and share what they've created. If you have customers experimenting with your products or platforms you think Elektor would be interested in sharing your hardware with their community, this is a great example of an additional media channel you can use to connect with prospects.
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