In this episode Wendy Liebmann talks with Jenny B. Fine, executive editor of WWD and Beauty Inc., about the transformation of the beauty industry and how it has and will change over the coming decade.
They discuss:
- Younger, Generation Z consumers and how their beauty priorities are based on not only looking good but also doing good
- How wellness is being fully integrated into beauty, with more to come
- How social media platforms like TikTok and Flip are changing the rules of engagement, especially with younger generations of shoppers
- The explosion of ways to buy beauty that are leaving luxury retail behind, while new experiences are emerging in mass and specialty retail
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