In business, while creating a mission statement and a vision statement, identifying core values, and developing guiding principles are all important, the most fundamental piece you need to have in place is a clear understanding of your WHY – that answer to what really drives you to do what you do. And this WHY is a magnet for your loyal customers as well as for the those employees who want to work in your business (and will stay) when what you stand for aligns with what they believe in.
Here are some links mentioned throughout the episode:
Simon Sinek's workbook "Find Your Why"
Episode #002: How Stay Interviews Help You Keep The Best Employees
The Complete Guide to Stay Employees: https://debbie-lawrence.mykajabi.com/pl/145837
