JOIN US IRL: www.instagram.com/wisemillennial
Julia Sokol, Founder of "Sass Class," a women's empowerment dance studio and community, sits down remotely to discuss her novel “Dance Video Program”, her journey growing up in Manhattan and New Jersey to graduating cum laude from Brandeis, her marketing background working for Tripadvisor and Carat; choosing a career path solely to appease friends and family, sex and empowerment, balancing masculine energy of the workplace, Sass Class for men and male empowerment.....Do men need to feel more empowered? Or less?..... a female's innate desire for celebrity and fame (hint: it's more about wanting attention and admiration), her business model, competition, franchising vs. licensing, and the importance of trademarks and having a good accountant!
JOIN SASS CLASS: https://www.sassclassnyc.com/
INSTA: @sassclassnyc
YOUTUBE: https://www.youtube.com/channel/UCCiccpOHsjT4KlvU0yOQkWg
SLIDE INTO JULIA'S DMs (business & cat videos only): @julsoko
INTERVIEW QUESTIONS:
- So briefly explain what is SassClass?
- Why do you focus on female empowerment? This seems to be more about the emotional experience than the dancing.
- When did you realize you weren’t passionate about the corporate trajectory you were on?
- What advice can you give to Millennials that are struggling with this idea of being disowned from their family?
- Let’s talk about sex and empowerment. To be frank, a lot of your dance style is very sensual. You talk about part of the genesis of SassClass is being rooted in balancing the “masculine energy of the workplace.” You would naively hope that it’s 2021 and we’ve overcome this by now, but it seems we still have a long way to go. How does dance liberate you from feeling overpowered by men? And is sex, as a weapon, the solution to this problem?
- Let me play devil’s advocate….,not to be controversial or make it about gender, but whats the equivalent of sassclass for men? Do men need really need to feel empowered more? Or less?
- Okay, so I understand the appeal of sass class from a female empowerment perspective. You’ve also mentioned it makes you feel like being a kid again – a feel of innocence, childhood. But let me take a different perspective. On the other hand, part of the appeal is this fantasy and desire for celebrity and fame. If that didn't exist, there would be no Sass Class. Why do we glorify media and entertainment, and is this a problem? Is this really where we should be putting our attention to?
- Let’s talk business..What is your competition? Are you competing against the yoga and classpass studios of the world? I noticed you have “drop in” classes. Or is it all these tik tok dance videos? What about a company like steezy?
- You previously stated, “I persist knowing that what I'm doing is for the greater good. In the same way, my clients and even colleagues do not see the big picture that I see as the CEO & Founder of my company” – So Julia, What is the bigger picture here? Do you want to create a franchise or licensing model?
- What is something you wish someone had told you five years ago, or you had told yourself, that you had to learn on your own. But would have made life so much easier had you known?
- How can we find out more about you and get involved with Sass Class?
