Tracking your website data with Google Analytics is a must. But, it will do you no good if you don’t understand the metrics. Knowing where people leave your site is a good place to start.
Understanding the difference between bounce rate and exit rate in Google Analytics will help you make data-driven decisions. Let's go over what they are, where to find them, and how to improve them.
View the full article here: https://clearpath.online/resources/bounce-rate-vs-exit-rate/
