There seems to be some confusion between UTM and GTM. We’re going to first explain what UTM means, then GTM, then go into UTM vs GTM. The two are completely separate systems and can be used independently of each other. They do not rely on each other. However, there are advanced Google Analytics configurations that can be made when these two are used together. Here is what you need to know about UTM vs GTM.
View the full article here: https://clearpath.online/resources/utm-vs-gtm/
